Resume Highlights
Strategic Growth + Global Marketing Leader | Brand Value through Storytelling + AI Integrated Performance Strategy | Customer Experience Excellence | ROI Strategic Driver
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Emily Ward is the founder of Elluminated Consulting. Emily is a growth accelerator and global go-to market executive with deep expertise in EdTech and SaaS solutions driving measurable impact through the seamless integration of brand strategy, performance marketing, and data-driven decision making. Emily offers proven success aligning people, process, and technology to deliver seamless customer experiences, unlock sustainable growth, and build enduring loyalty. She has deep expertise in go-to-market acceleration, demand generation, and digital transformation, leveraging AI-enabled marketing, CRM optimization, and eCommerce innovation. Emily is recognized for blending creativity with analytics to amplify brand value, optimize pipeline performance, and position organizations ahead of market shifts through continuous innovation and adaptive leadership.
VP Global Marketing
Turnitin
2023 - 2025
Leading education-technology company specializing in plagiarism detection, authorship attribution, grading, and academic integrity tools. Estimated annual revenue $400M; 950 employees.
Led global growth and go-to-market strategy, unified brand, demand generation, and performance marketing efforts to deliver 30% year-over-year increase in market demand within a flat budget.
VP Global Marketing
Anthology
2021 - 2023
Global educational technology firm focused on delivering integrated SaaS platforms for higher-education institutions—including LMS (Blackboard), SIS/ERP systems, CRM engagement tools, and analytic suites. Estimated revenue $500M–1B; 3,600+ employees worldwide.
​Led global demand generation, digital marketing and experience, and eCommerce for the full suite of products and services within the recently merged organization (Anthology + Blackboard).
VP North America Marketing
Blackboard
2021
Global ed-tech provider of learning management, analytics, student services, and consulting solutions. Annual revenue: $500M to $1B; estimated 3,500 employees.
Led performance-focused demand generation, client expansion, and retention efforts for North America.
Implementation, expansion, and optimization of eCommerce technology and solutions across the full business portfolio, supporting the larger effort around digital transformation.